25Jul

Deadline Hollywood Game Coming To Facebook

Deadline Hollywood and Deadline.com founder Nikki Finke is not one to play games, but even she might make an exception for the Deadline Hollywood Game, which is set to hit Facebook later this summer.

Players aim to succeed in Hollywood by following career paths including actor, screenwriter, producer, director, agent, and studio executive, and real-time breaking-news headlines from Deadline.com will affect game play.

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25Jul

Cord cutters not replacing cable TV with online video

New research suggests that people who have cut the cord aren’t doing so because they think Netflix provides a good alternative to their local cable TV company. In fact, those that go broadband-only are only slightly more likely to watch online video than those with pay TV subscriptions, according to the latest data from Leichtman Research Group.

According to the research firm, 8 percent of U.S. households subscribe to broadband services without also having a pay TV subscription. That compares to the 70 percent of U.S. households that pay for both broadband and pay TV. But that minority of broadband-only subscribers is doing so mainly due to the cost of pay TV services, not the convenience of online video as a replacement.

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25Jul

18 Tips to Make Your Facebook Ads Convert More Users

Unless you have a large existing fan base or newsletter base, the best way to grow your fans is via Facebook ads coupled with a promotion (e.g. contest or coupon). In fact, the #1 way that Facebook users find out about fan pages is via Facebook advertising so it is extremely important to your overall social media success that you know how to run Facebook ads effectively.

Simple things like the image you choose or the title you use can make the difference between success and failure when it comes to advertising. We’ve compiled a list of practical, easy-to-implement and highly effective tips to help you maximize the performance of your Facebook ads.

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25Jul

Netflix, you’ve got some ‘splainin’ to do!

When Netflix reports second-quarter earnings later today, financial analysts will look to the company not just to give an update on its financials, but to give some clarity into its future. With an ambitious plan to expand into 43 Latin America countries and a dramatic change to its pricing plans, Netflix has a lot of big changes expected in the second half.

While the company has given some details about these plans in press releases and blog posts, this will be the first time that management publicly faces analyst questions and provides a clear view into how the changes will affect future growth. Here’s what to look for in the management commentary and analyst Q&A, as Netflix CEO Reed Hastings seek to quell investor fears about over-extending itself abroad and customer churn at home.

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