12 KPIs you must know before pitching your startup | TechCrunch

It is critically important for the founders of a company to intimately understand the company’s key performance indicators (KPIs). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs.

Why? Because KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted by emotion or rhetoric. This focus must not be limited to the KPIs themselves, for they are merely measurements of outcomes. We look for founders to have an understanding of what levers can be pulled and what tweaks can be made to improve the business, which will then be reflected in its KPIs.

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5 tips for multi language

In this article, we talk about how you can make the most of your mobile app localization to raise your visibility in the App Store, increase downloads and create an optimal user experience.

It’s no secret that mobile app localization is vital if you want access to global markets. If you’ve been studying the statistics, you’ll know that more than half the world’s mobile phone users are located in Asia and the Pacific region. You’ll have also heard that by 2017, the number of subscribers worldwide is predicted to climb to almost 5 billion. That’s a lot of subscribers. Which means a lot of potential clients who don’t speak your language.



Investor Aproach to Startups

If you look at the process during a startup’s fundraising, there are 3 common steps :

  1. Contact : Startup reaches out to investors via introduction or cold request, or investor reaches out to founder.
  2. Assessment : The investor evaluates the startup.
  3. Deal : The investor is willing to invest and negotiates a deal with the startup.



8 Predictions for Digital Video in 2017

8 Predictions for Digital Video in 2017
Total digital video revenue, including mobile and desktop, rose to $3.9 billion in the first half of 2016, up 51 percent from the first half of 2015, according to the 2016 PwC IAB Internet Advertising Revenue Report, and it shows no sign of slowing down. When you look at mobile video, the trend is even bolder. Video on smartphones and tablets reached $1.6 billion in the first half of 2016, an impressive 178 percent rise increase over the same period in 2015.



Online Shopping and E-Commerce

Online Shopping and E-Commerce
Americans are incorporating a wide range of digital tools and platforms into their purchasing decisions and buying habits, according to a Pew Research Center survey of U.S. adults. The survey finds that roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cellphone and 15% have made purchases by following a link from social media sites. When the Center first asked about online shopping in a June 2000 survey, just 22% of Americans had made a purchase online. In other words, today nearly as many Americans have made purchases directly through social media platforms as had engaged in any type of online purchasing behavior 16 years ago.


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