SVOD makes up 67% of all digital video transactions in the US, and it continues to grow faster than all other types of digital-video acquisition.
The future of TV is a hotly debated topic. And while consumption of TV content has increased (Nielsen reports that the average American watches almost 34 hours each week) in many ways TV has resisted many of the technology revolutions that transformed other industries. These include the Internet, the advent of mobile and social and the “UI/UX is everything paradigm shift.” With newcomers like Google, Apple and even Intel now looking to disrupt the status quo, how can we try to model the future?
What if I said, “Just look to your pocket”? The evolution of television parallels another industry in an eerie way: the mobile phone evolution. Hear me out:
In the early days of mobile (which was not so long ago), various device manufacturers (HTC, Motorola, Nokia) and service providers (AT&T, Verizon) tried to develop their own ecosystems around their brands. Fragmentation was the name of the game: mobile developers had to develop in Symbian, Java, Windows Mobile and Brew, and customize apps for different screen sizes, device features and even carriers. The carriers tried to “own” the customer and sell additional services and content, using clunky technology like WAP. This was the world before iOS (and later Android) came in to create a simpler ecosystem for developers and a great user experience for the customer. Continue reading “To understand the future of TV, look in your pocket” »
ABC may have pulled the plug on cord-cutters by imposing an eight-day delay on non-cable or Hulu subscribers, but the audience may be having the last laugh: according to Tru Optik, the ABC decision has spiked BitTorrent downloads by 300 percent.
Tru Optik bases the crux of its argument on a single show, Agents of S.H.I.E.L.D. Despite the fact that the show has middling ratings, according to
Nielsen, the Joss Whedon-helmed action show is now BitTorrent’s fourth most downloaded show in the world.