14Oct

Great tool! Magneto launches a group mode for cross-company scheduling

Magneto launches a group mode for cross-company scheduling
// The Next Web Feed

Magneto has added cross-company group scheduling to its smart calendar service, enabling teams from different organizations to find times to meet. Magneto for Groups supports Microsoft Exchange and Google Calendar. At… Keep reading →

12Oct

Why This Cold Sales Email Template Works So Well [feedly]

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Why This Cold Sales Email Template Works So Well
// Business | Business 2 Community

Why This Cold Sales Email Template Works So Well image emailing resized 600.jpg

What if I told you the secret to getting cold prospects to always open and even act on your sales emails?

Here it is: There is no secret.

The truth is, every prospect is different, so there’s no guaranteeing that one best practice will work above all others. What you can do to build trust with cold prospects is be honest and provide real value in every email interaction you have with them.

That’s why this cold sales email template works so well:

Hi ,

As an avid business professional, I like to stay up to date on industry news and insights. Recently, I noticed that your company .

In my experience, that means that becomes a challenge. What might help you in your transition is to learn how others have dealt with similar issues. My company helped tackle this problem with what they called “.”

If you’d like to learn more, let’s set up a quick call. How does Tuesday afternoon between 2 and 3 p.m. EST sound?

Regards,

P.S. If you’re not the right person to speak to, who would you recommend I reach out to?

Let’s break this down.

Starting from the top, the inside sales rep in this email makes the first sentence about the prospect’s company, not about their own. The first sentence also establishes the sender as a “business professional” instead of a “salesperson,” rebranding the inside sales rep as a trusted advisor.

The second paragraph shows that the rep researched the company beforehand, and from that research drew conclusions about the prospect’s current challenges. Decision-makers are bombarded by calls every day from sales reps asking them about their current situation, about what they do as a company, and about their current pains. Instead of interrupting this prospect’s day with questions the sales rep could have found the answers to beforehand, this email streamlines the process.

There’s also a short sentence in the second paragraph that highlights the inside sales rep’s company – and their customer service – with a short quote from a case study. Done right, this technique can prove your expertise. After all, buyers don’t want to hear from the seller about your product or service; they want to hear from others who have had experience with it. That’s why sites like Yelp exist!

In the final paragrph, the sales rep emphasizes that he or she is just looking for a “quick call.” Instead of waiting for the prospect to respond with a time, the rep chooses the date and time and leaves it open for the prospect to change accordingly.

Finally, let’s not forget the P.S. Prospects might not read your full email, but they will read your P.S. if it’s short. Use it as a call-to-action for them to refer you to the right contact, or as a short message saying, “If you’re free, you can call me now, at this number.”

If you’re in inside sales, customize this message and see if it works for your company. Let us know the results in the comments!

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12Oct

The ‘Internet of Things’ Will Be The World’s Biggest Device Market And Save Companies Billions Of Dollars

The ‘Internet of Things’ Will Be The World’s Biggest Device Market And Save Companies Billions Of Dollars
// SAI

IoT devices by Sector

The Internet of Things (IoT) is beginning to grow significantly, as consumers, businesses, and governments recognize the benefit of connecting inert devices to the internet.

In an all-new report from BI Intelligence, we examine what is currently driving growth in the Internet of Things and how various sectors of the economy will embrace IoT innovations. 

Access The Full Report And All The Data By Signing Up For a Free Trial >>

Here are a few of the key findings from the BI Intelligence report:

In full, the report:

For full access to all BI Intelligence reports, briefs, and downloadable charts on the Internet of Things and mobile computing markets, sign up for a free trial. 

Join the conversation about this story »

9Oct

Netvibes Launches Hierarchical Dashboarding For Real Time Data Visualization and Sharing [feedly]

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Netvibes Launches Hierarchical Dashboarding For Real Time Data Visualization and Sharing
// Ubergizmo

Netvibes AcmeALL 00 640x209
Netvibes touts its technology to be the “Dashboard of Everything” that delivers brand monitoring, data analytics and reporting across large corporations. “Big data” and “IoT” are the most trending keywords in the Silicon Valley, right now, and, as a matter of fact, we have seen an exponential growth in the amount of data that any business needs to collect and process in order to remain competitive in today’s tough economy.

Netvibes delivers comprehensive dashboard intelligence to three types of audiences: Netvibes Basic for consumers enables people to aggregate easily their favorite content in a single custom dashboard, , Netvibes for your Agency offers custom social dashboards to monitor social ROI for any campaign, and Netvibes for Enterprise connects all internal systems and the social web together on a real-time dashboard intelligence portal.

Today, the company launched its new Hierarchical Dashboarding feature that optimizes data visualization and sharing across large enterprises and small teams. This innovative feature aims to improve horizontal collaboration for processing and analyzing data more efficiently and with better results.

The screenshots provided by Netvibes show how Hierarchical Dashboarding works for Acme Shoes team:

The VP of Marketing for ACME Shoes and his team share a dashboard that listens to all media and social mentions about ACME shoes. They also monitor competitor mentions and emerging industry trends in shoes.”
Netvibes Acme 01


“The VP of Marketing for ACME Smartwatches and her team share a dashboard that listens to the online conversation about smartwatches and wearable technology.”

Netvibes Acme 02
“The CMO’s dashboard uses Hierarchical Dashboarding to monitor key charts from the Shoes dashboard, the Smartwatches dashboard and other supporting teams.”

Netvibes Acme 03

All these charts displayed  above can be dragged-and-dropped on each other to create instant comparison in a compelling visual interface. For example, it can rapidly show how Twitter mentions are related to sales numbers or if web traffic is related to media coverage. Team mebers can share easily all the dashbaords in a few clicks via email:

Netvibes AcmeALL 04 640x276
Netvibes AcmeALL 05 640x270

Please note that I have not tested Netvibes for Enterprise, however , from the screen shots I have received and my past experience with the consumer dashboard, I can tell that the service is highly user friendly and efficient for accessing the most relevant information you need in a single dashboard.

Netvibes for Enterprise is available immediately. For more info, contact Netvibes at http://www.netvibes.com/en/contact.

Netvibes Launches Hierarchical Dashboarding For Real Time Data Visualization and Sharing , original content from Ubergizmo. Read our Copyrights and terms of use.

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7Oct

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps

Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps
// MobileCrunch

Facebook Audience Network Feature After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy and any third-party app host ads powered by its targeting data. The big new detail is that Audience Network isn’t a separate set of ad inventory from what’s available in Facebook’s own apps and site with a direct… Read More

7Oct

New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle

New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle
// Search Engine Land: News About Search Engines & Search Marketing

A new Google eye tracking study published by Mediative shows how the evolution of the Google search results from 2005 to today has resulted in searchers looking outside of the golden triangle. The golden triangle was coined back in 2005 based on a study on how searchers looked at the Google …

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