28Oct

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?
// ReelSEO Online Video News

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.

27Oct

Article: Why Watch Online TV? It Makes Life Easier

Article: Why Watch Online TV? It Makes Life Easier
// eMarketer Articles and Blog Posts

Consumers have taken to online TV because of its flexibility and convenience. While a decent percentage of internet users now take the timeshifting route, they don’t usually push off their catch-up viewing for more than three days after a show airs, no matter where they end up watching.

21Oct

Adobe report finds massive 43% growth in online video watching

Adobe report finds massive 43% growth in online video watching
// VentureBeat

Adobe report finds massive 43% growth in online video watching

Above: Unique visitors to video sites shot up 146 percent from June 2013 to June 2014, according to Adobe.

Image Credit: Adobe

Updated 8:45 p.m. Pacific with Adobe comment.

We’re wasting more time than ever watching video, and we’re increasingly doing it online, a new Adobe report has found.

What’s more, “online” no longer means “on a computer” — it increasingly means on a smartphone, a game console, or a set-top box like a Roku or Amazon Fire TV.

People on the Internet watched 38.2 billion free videos online in the second quarter of 2014, a remarkable 43 percent jump over the same quarter a year ago. Almost three-fifths of those videos were viewed on smartphones.

People watched 38.2 billion online videos in Q2 2014, according to Adobe's research.

Above: People watched 38.2 billion online videos in Q2 2014, according to Adobe’s research.

Image Credit: Adobe

And advertisers spent 25.8 percent more money in the same period, thanks in part to an average of two video ads per free video shown.

And unique monthly visitors to video sites more than doubled, increasing by 146 percent year-over-year.

It’s not just free videos (like on YouTube and Vimeo) that are picking up on traffic: Adobe found that TV show viewership online — via “authenticated viewing,” or views where someone has signed on via a username and password — has jumped an amazing 388 percent year-over-year, with an 85 percent increase in the number of people watching these shows.

And desktop PC-based video viewers are shifting to “over-the-top” (OTT) set-top boxes and game consoles.

The study is based on data collected from sites using Adobe Analytics and Adobe Primetime, so these figures are only a small slice of the overall Internet video phenomenon. For instance, it’s not clear if video giants YouTube, Hulu, or Netflix are even represented in the study. An Adobe spokesperson told us, “the report encompasses data from over 1,300 media and entertainment properties, including virtually all major ones in the U.S.,” but couldn’t provide specifics on exactly which sites were included.

For more, see the Adobe Digital Index, or check out the full online video report (.pdf).


VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.

16Oct

Former Google CEO: Here’s How to Build a $300 Billion Company

Former Google CEO: Here’s How to Build a $300 Billion Company

To be successful in the technology-driven internet age, a company has to attract “smart creative” employees and then create an environment where they can thrive.

At least that’s the argument that Google’s Eric Schmidt and Jonathan Rosenberg make in “How Google Works.”

In the new book, executive chairman and former CEO Schmidt and former SVP of product Rosenberg outline what they learned while building Google into a company now worth hundreds of billions of dollars.

The duo created a fun, illustrated presentation to highlight the main principles of the book.

Google gave us permission to republish those slides here:

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