11May

Videos Appear for 55% of Google Keyword Searches: 82% of Results From YouTube

Videos Appear for 55% of Google Keyword Searches: 82% of Results From YouTube
// ReelSEO Online Video News

Videos Appear for 55% of Google Keyword Searches: 82% of Results From YouTubeA new study indicates that over half of all Google keyword searches in the U.S. return at least one video result for the reader, and 8 out of 10 of those videos belong to Google’s video platform YouTube.

9May

The difference between Netflix and YouTube: Parsing out the OTT world

The difference between Netflix and YouTube: Parsing out the OTT world
// FierceIPTV

While the world of over-the-top distribution has often been discussed in monolithic terms, there are, of course, vast differences between ad-supported, short-form focused platforms like YouTube, and subscription-based, long-form oriented services like Netflix and Hulu.

8May

INFOGRAPHIC: Online Video Is Vital for Small, Midsized Businesses

INFOGRAPHIC: Online Video Is Vital for Small, Midsized Businesses
// SocialTimes.com

How important is video in forming opinions on small and midsized businesses? Very, according to Animoto.

The online video-creation application surveyed 1,051 consumers in the U.S. and found that:

  • 63 percent of respondents believe that companies that use video know how to reach their customers.
  • One-quarter lose interest in companies that don’t use videos.
  • 56 percent believe that if a company has a website, it should have video.
  • 84 percent said they have liked videos in their News Feeds from companies.
  • 43 percent were more likely to read email newsletters with links to videos.
  • 56 percent have watched company videos received via email.
  • Nearly one-half have shared videos from companies on their own social media profiles.
  • 80 percent say videos explaining how products and services work are important when learning about companies.
  • 56 percent say customer testimonials are important when purchasing products or services.
  • About one-half cited company videos as most helpful when making purchases.

Animoto CEO Brad Jefferson said in a release announcing the results:

The growth of online video marketing in recent years has been tremendous. Today, there are more than 7 billion videos watched every day on Facebook and YouTube. Historically, in order to create and distribute high-quality video to your customers, it was cost-prohibitive for all but the largest brands. However, today’s tools and platforms ensure that small and midsized businesses can reach their audiences where they hang out online. This represents one of the biggest marketing opportunities for small businesses in a long time.

AnimotoSMBVideoInfographic

23Apr

Video Consumption, Ad Dollars Continue to Favor TV Over Digital

Video Consumption, Ad Dollars Continue to Favor TV Over Digital
// Marketing Charts, Stats, Facts & Trends

Source: eMarketer Notes: While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults’ daily major media time, while raking […]

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