16Jul

Facebook will soon add a ‘buy’ button so you can shop from Facebook

Facebook will soon add a ‘buy’ button so you can shop from Facebook
// SAI

Mark Zuckerberg

Facebook is rolling out a new way to sell things. 

It’s letting certain stores sell their products directly through the social network via a “buy” button on their Pages, BuzzFeed’s Alex Katrowitz reports

Although Facebook’s just testing its so-called “shop section,” the move makes sense, given its recent introduction of peer-to-peer payments capabilities, new ways to let stores communicate with people via messages, and its increasing dedication to keeping people within the Facebook ecosystem as much as possible. 

This isn’t the first time Facebook has taken a stab at ecommerce. 

Back in 2011, Facebook allowed a bunch of different brands like Gamestop, Gap, JC Penney, and Nordstrom to open stores on the site.

They all closed within a year. 

At the time, several merchants said that they decided to close their shops because consumers preferred shopping on their regular sites, so there wasn’t a big enough return on investment. 

Of course, ecommerce has swelled hugely since then and its become much more normalized for people to buy things on their phones. Google, Pinterest, and Twitter now all have their own buy buttons too.

Facebook told BuzzFeed it won’t take a cut of sales. 

Don’t expect to see a bunch of buy buttons cropping up right away.

“We are planning to expand the test in coming weeks to include more businesses, but it will remain very small for now,” a spokesperson told Business Insider.

5Jul

Article: Mobile Phones Strengthen Lead for Mobile Video Viewing

Article: Mobile Phones Strengthen Lead for Mobile Video Viewing
// eMarketer Articles and Blog Posts

While tablets hold steady, mobile phones continue to expand their share of digital video ad views worldwide. Short-form videos remain the most popular content on smartphones, and viewers are willing to sit through ads to access these clips if it means saving some money.

12Jun

By 2019, 80% of the World’s Internet Traffic Will Be Video [Cisco Study]

By 2019, 80% of the World’s Internet Traffic Will Be Video [Cisco Study]
// ReelSEO Online Video News

By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world’s total internet traffic. Also, the number of devices connected to the Internet in 4 years will be three times as high as the global population!
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