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25Haz

Why one e-commerce company is going all-in on AMP (Hint: conversions)

Why one e-commerce company is going all-in on AMP (Hint: conversions)

Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite the fact that there are still holes in AMP-supported capabilities. Here’s a look at how one company’s head start quickly convinced them to go all-in on AMP.

Early adopters

Event Tickets Center sells concert and sporting event tickets online. Three-quarters of its traffic and a majority of sales come from mobile. Several years ago, the team, headed by brothers Adam and Jesse Young, had been ahead of the curve in moving to a responsive mobile site. They quickly jumped at building out AMP landing pages last year despite the lack of support for e-commerce functionality — no support for forms, tracking and on-page elements like search.


26Mar

21 bot experts make their predictions for 2017

2016 was a huge year for bots, with major platforms like Facebook launching bots for Messenger, and Amazon and Google heavily pushing their digital assistants. Looking forward to 2017, we asked 21 bot experts, entrepreneurs, and executives to share their predictions for how bots will continue to evolve in the coming year.
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