Technology

4Jun

52% of smartphone videos are watched at home as users become device-agnostic, study finds

52% of smartphone videos are watched at home as users become device-agnostic, study finds

blackberry by liewcf

Over half of smartphone videos are viewed at home, a new study reports. A partnership between online video tech company Tremor Video and consulting firm Frank N. Magid Associates, it focuses on shifting content consuming habits in the US.

Its key findings can be summarized in one sentence: “In essence, we’ve discovered that the device doesn’t matter,” says Mike Vorhaus, President of Magid Advisors.

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