Technology

9Sep

UK ISPs to alert customers suspected of unlawfully downloading copyrighted material

UK ISPs to alert customers suspected of unlawfully downloading copyrighted material
// paidContent:UK

Major British internet service providers will start sending out alerts to subscribers they believe to be unlawfully downloading copyrighted material. Not that there will be any consequences beyond that.

The letter-writing campaign comes as part of a broader “consumer awareness” drive about legitimate online content services, run by Creative Content U.K., a partnership between ISPs and rights-holder groups. It will begin sometime after the spring of 2015, when the coalition will launch a “a major multi-media education awareness campaign, led by content creators and part-funded by government, that aims to create wider appreciation of the value and benefits of entertainment content and copyright.”

The ISPs will send out alerts to suspected infringers – up to 4 a year — telling them that “unlawful filesharing may have taken place on their connect and offering advice on where to find legitimate sources of entertainment content.” That’s it though. This campaign won’t lead to people getting their connections suspended.

Four years ago, it did very much look like people in the U.K. would be cut off for so-called piracy. The Digital Economy Act 2010, fast-tracked through the parliamentary process at the end of the last government, did give the government the ability to bring in such “technical measures”. However, arguably due to the rushed nature of the legislation, its implementation has seen numerous delays due to (unsuccessful) legal challenges and arguments over costs.

In the meanwhile, France provided an excellent case study for what happens when you do move on to cutting people off from the internet – a three-strikes-and-you’re-out provision in its Hadopi copyright law, also introduced in 2010, was scrapped in 2013 because the penalty was disproportionate and the whole system overly expensive.

It seems the British government and rights-holder industry are currently content with going after copyright-infringement-friendly sites and platforms instead, targeting their funding by working with advertisers and payment processors, and blocking access to them at the ISP level. In France, the authorities have gone a step further by ordering search engines to pretend that these sites don’t exist.

Of course, the digital media delivery scene looks very different these days to the way it was back in 2010, what with services such as Spotify and Amazon Instant Video allowing people to listen to or view almost everything they like for free (for music at least) or at low cost.

It’s doubtful that people who unlawfully download copyrighted material are unaware of these services — and there’s a lot of relatively obscure content that remains impossible to find legally — but they are easier to use and less risky, and there’s nothing wrong with reminding people that they’re out there.

2Sep

Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says

Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says
// Beet.TV

LONDON — Programmatic advertising not only has the potential to influence digital advertising, but also TV, says Steve Parker, co-CEO of Starcom MediaVest Group in London, in an interview with Beet.TV.

“What we’re learning around programmatic video allows us to transform our relationship with TV. TV in the UK has never been in better health. There is better content, more people are watching and engaging, and it’s available across more platforms. What we need to do is advance how we trade and engage with consumers, and taking those programmatic disciplines can be a benefit to enhance and accelerate the future of TV.”

At its heart, programmatic marketing is the “intelligent use of data to deliver customers more efficiently,” he says in this deep dive into how programmatic fits into an agency and a brand’s arsenal. Video is an important component of programmatic marketing, he says. “Video is a natural bridge across all platforms and opens a number of doors to us. We can use the data that every engagement with video produces to make us smarter. Video naturally lets us take more responsibility for the content we create, distribute and curate.” That in turn can help with the emerging field of content marketing.

Starcom MediaVest in London works with a range of brands including Samsung, Heineken and Procter and Gamble, as well as fast-moving digital marketers like Travel Lodge and EuropCar.

We spoke with Parker  for “The Road to DMEXCO,” a series of interviews with industry leaders produced in New York, London and San Francisco.  It is sponsored by the automatic content recognition (ACR) technology provider Civolution.

Please find more videos from the series here.  Beet.TV is a media sponsor of DMEXCO and will be covering the conference extensively.

27Aug

StreamCo confirmed to be Nine Entertainment, Fairfax joint venture

StreamCo confirmed to be Nine Entertainment, Fairfax joint venture
// Techradar – All the latest technology news

StreamCo confirmed to be Nine Entertainment, Fairfax joint venture

The Nine Entertainment Company and Fairfax have confirmed that StreamCo, a new subscription video on demand service, is a joint venture with the two companies are investing $50 million each over a multi-year period.

StreamCo is expected to launch in the 2015 financial year and will include a catalogue of TV series, documentaries and movies, with both local and international content.

According to the joint statement, a “number of cornerstone” content deals have already been made and the technical infrastructure of StreamCo is in its final stages.

Taking on competition

While no pricing details have been mentioned, the monthly fixed-fee subscription service is expected to cost about $10, bringing it in line with prospective competitors Quickflix and Foxtel’s Presto, though Presto only offers films.

“Nine’s deep background in the television industry in Australia and understanding of Australia’s viewing preferences will be complemented by Fairfax’s experience and strength in subscription services and digital products,” the companies said in the statement.

Among other local services expected to come to Australia, US-based streaming service Netflix is also looking to launch in Australia in 2015, though it should be noted that many Aussies already access the US version of the service for less than $15 a month through the grey waters of VPN usage.

StreamCo will be made available on TVs, mobile devices and PC.

27Aug

Forget Normal Video-on-Demand—Subscriptions Are the Way to Go

Forget Normal Video-on-Demand—Subscriptions Are the Way to Go
// eMarketer Articles and Blog Posts
Subscription video-on-demand (SVOD) services are a key driver of digital and total home entertainment rental and sales revenues, jumping 26.2% between H1 2013 and H1 2014, according to research. SVOD subscribers cite access to large content catalogs and being able to watch at any time as the top reasons for signing up.
26Aug

A fifth of European TV homes to subscribe to online packages by 2020

A fifth of European TV homes to subscribe to online packages by 2020
// Broadband TV News

Pins_US_Multiple 3PThe number of European homes paying a monthly subscription to receive SVOD [subscription video on demand] packages will climb from 1.78 million in 2010 (0.6% of TV households) to 17.99 million by end-2014 (6.4%) and onto 59.41 million in 2020 (20.7%), according to a new report from Digital TV Research. Read the story »

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