Stop overthinking UX and try the coffee shop test

If you work in product development you hear a lot about user interface (UI) and user experience (UX). When people don’t really know what they are talking about, they use these terms interchangeably, along with buzz phrases like “human-centric design,” “process guided customer control groups,” and “brand-focused KPIs synergistic with user needs.” I made that last one up, but you get my point.
When terms are overused or misused, they lose meaning. It becomes like saying, “We should take a buttered-toast-first approach to usability testing.” Those are real words, but they don’t mean anything. Convoluted terms and bad processes make it easy to forget about making a great product that serves users’ needs.


Etsy launches Pattern, a website builder for its s…

Etsy launches Pattern, a website builder for its sellers

With the launch of a new service called Pattern, Etsy is making it easier for people to sell custom goods on their own websites. Apparently, more than one-third of Etsy’s 1.6 million active sellers have said they’re interested in setting up their own site, but they found the process of registering a domain, creating a site, maintaining it and managing the inventory too… 

Amazon Launches Payments Partner Program For Ecomm…

Amazon Launches Payments Partner Program For Ecommerce Platforms, Developers

Amazon announced the launch of the Amazon Payments Partner Program on Monday, aimed at helping ecommerce platform providers and developers extend Amazon Payments to their merchants. The program provides these platforms with tools and services to help them enable merchants to easily integrate with Amazon Payments.
© Copyright 2013, All Rights Reserved - Alp Ocal - RSS: