If you work in product development you hear a lot about user interface (UI) and user experience (UX). When people don’t really know what they are talking about, they use these terms interchangeably, along with buzz phrases like “human-centric design,” “process guided customer control groups,” and “brand-focused KPIs synergistic with user needs.” I made that last one up, but you get my point.
When terms are overused or misused, they lose meaning. It becomes like saying, “We should take a buttered-toast-first approach to usability testing.” Those are real words, but they don’t mean anything. Convoluted terms and bad processes make it easy to forget about making a great product that serves users’ needs.