23Apr

Video Consumption, Ad Dollars Continue to Favor TV Over Digital

Video Consumption, Ad Dollars Continue to Favor TV Over Digital
// Marketing Charts, Stats, Facts & Trends

Source: eMarketer Notes: While TV’s share of adults’ daily media time has shrunk slightly in the past couple of years, the medium continues to pull in a disproportionately high share of ad spending, according to new eMarketer estimates. This year, TV is expected to account for 36.4% of adults’ daily major media time, while raking […]

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