Article: More OTT Time Means More Ad Time

Over-the-top (OTT) programming will grab a growing amount of consumers’ TV time in the coming years as viewers increasingly turn to the services for long-form and live content. According to recent data, the average weekly time internet users spend watching OTT TV will rise 425% between 2014 and 2020. Advertisers will take advantage of this growth; the average ad block length per 30-minute OTT TV episode is forecast to rise 60% during the same period.