26Şub

FreeWheel: TV Everywhere Viewing Up Over 4x Compared To A Year Ago

FreeWheel: TV Everywhere Viewing Up Over 4x Compared To A Year Ago
// VideoNuze Analysis

More evidence of TV Everywhere's momentum today, as FreeWheel's Q4 2014 Video Monetization Report found that 56% of long-form and live ads were viewed via authentication. That's more than 4x greater than the 13% authentication rate for long-form content in Q4 '13. Total long-form viewing was up 43% in Q4 '14 vs. the prior year.

The new data follows Comcast's news last week that 30% of its Xfinity TV subscribers use TV Everywhere monthly. (Note Comcast owns FreeWheel).




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