WATCH VIDEO. Television is the social medium. People watch it together, either with friends and family in the same room or in the company of their social networks online via tablets, smartphones and laptops.

To mark World Television Day on Friday, November 21, TV organisations from around Europe have brought together the latest statistics to reveal how TV and social media complement each other. The insights show how ‘multi-screening’ is becoming a mainstream activity in many countries, how TV drives commentary online and how the marriage of TV and internet-connected second screens presents opportunities for advertisers. For more info : http://www.broadbandtvnews.com/2014/11/21/research-finds-multi-screening-now-mainstream/