28Oct

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?
// ReelSEO Online Video News

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.

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